By not being transparent, they force more people to engage on the site and be active members so that they too can get a bonus in the future. Same reason why they are so secretive about their stats when it comes to how many people are actually active on the platform, which authors and publications they pay just for being on the site like all the Better publications, PSILY, The Writing Cooperative, Susan Orlean, etc.

Helping writers tell better stories and sell their work. Work in Better Humans| The Writer| The Writing Cooperative. Follow to level up your writing.